How the Public Actually Uses Local Government Web Maps: Metrics from Denver

#1 Single-Topic maps get 3 times the traffic of the traditional Map Portal
#2 60% of map traffic comes directly from search engine requests
#3 Auto-complete drives clean user queries
#4 Map Usage is Spiky
#5 People Look Up Info on Maps, and Leave
#6 People Actually Interact with Balloon Content
#7 People Rarely Change Default Map Settings

Insightful findings.